Hi, I'm Beth.
I design tools that help people navigate complex decisions.

I design products that help people navigate complex decisions.

My work focuses on translating complicated systems into tools people can actually use — from retirement planning and pregnancy support to healthcare navigation. Recently, I’ve been exploring how AI changes the way teams build products, designing AI-assisted workflows and tools.

I’ve led design in early-stage startups across fintech, healthcare, and AI, often taking products from zero to launch. At a retirement planning startup, I led design for planning tools that increased engagement 7.5×. More recently, I launched an AI-powered pregnancy app where early users average 17+ sessions per week.

Outside of work, I spend a lot of time traveling and taking photos — usually as far off the beaten path as I can get. Find some of my photography here.