Ocean Tomo Website

In redesigning this corporate site, we were faced with an out of date site in both look and content, the design was dated and inconsistent, and information had been added and updated sporadically such that the navigation no longer made sense and information was hard to find. Ocean Tomo had an existing logo and defined corporate colors, which remained unchanged through this redesign, but no real sense of brand identity beyond that. There was an organizational challenge as large amounts of very specialized information needed to be presented in a way that was accessible and intuitive. We restructured the entire flow and navigation of the website while imbuing a greater sense of brand throughout the website and onward to marketing materials.

oceantomo.com →

Audience Analysis (plus Starbucks cup)

Preliminary site map

Early wireframe sketches